First Man

As a marketing intern for Universal Pictures, my role was to create and execute a promo campaign for film properties on the UIUC campus. Staying true to Universal brand tagline “Ride the movies, live the adventure, experience epic thrills,” I chose to translate the story of First Man into an event that would bring the film to life. See what happened when a group of student astronauts dressed as Neil Armstrong (Ryan Gosling) took to the streets of Champaign.